Margin & Markup Calculator
Enter cost and selling price for profit, gross margin % and markup % — or enter a target margin to get the price to charge.
From cost & price
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€/t
Price for a target margin
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%
Margin vs markup
Markup is profit over cost; margin is profit over selling price. They describe the same deal from two ends, and markup is always the bigger number. Buy at €1,000, sell at €1,250 → €250 profit = 25% markup but 20% margin. Price to a target margin with: price = cost ÷ (1 − margin).
FAQ
What's the difference between margin and markup?
Markup = profit ÷ cost; margin = profit ÷ selling price. Same deal, markup is the higher figure.
How do you price to a target margin?
Selling price = cost ÷ (1 − target margin). For 20% margin on €100 cost: 100 ÷ 0.8 = €125.